September 19th, 2016 by Michael Millward

My good friend Julia Tybura has just telephoned me demanding to tell me about the exciting time she has had today with ClueGo. It’s a treasure hunt based team building event she tells me. Another one I say. No she says this one is different.

Go on then I say, as I settle down for story time.

You have to remember this has been the hottest day of 2016 and rushing around the Southbank, and Covent Garden in London searching for clues is probably not the best way to deal with the heat and humidity.

But Julia has had a great time. It all started with a rendezvous at the London Eye for a briefing, (health and safety etc). Two teams were formed and each was given a pre-loaded iPad and a deadline to by which time they needed to return to the London Eye, when Julia and her team will finish their day with a trip on the Thames Rocket a super-charged boat!

Over two hours Julia and her team run around the Southbank and Covent Garden collecting as many points as possible. After all points mean prizes – so friendly, or perhaps not so friendly competitiveness is the name of this game!

Julia’s team set off along the Southbank, following what were thankfully very easy instructions, looking out for treasure chests, ghosts and zombie icons in the Google map, with the aim of maxing out the number of points they collected.

I tell Julia that it all seems a bit conventional treasure-hunt to me, and she has to agree, but then explains that although the tasks may be similar  posing with a celebrity (or lookalike), interacting with a statue, taking unusual and creative selfies, getting a copy of yesterday’s newspaper and a black jack sweet or even re-enacting a scene from a film, or even just answering lots of unusual, quirky questions about landmarks and London people which were really difficult to crack on wiki or Google! The big difference is the way in which technology is used to give the treasure hunt an added dimension.

If we had wanted we could have scuppered the other teams’ achievements’. We could have used a range of time limited tools that prevented them from using their app/iPad.

It is possible to see where the other team is and their points on your map, so you could, if you wanted use these strategically…

Instead we focused on storming through various other photos, and puzzles to win even more points before arriving back at the London Eye.

Returning to the London Eye on time we had an amazing, white knuckle ride with Thames Rockets on a high speed RIB – again stopping for photos and more questions to win more points – before going back to the Slug and Lettuce for lunch, drinks and medals.

We were, says Julia with great pride the winners with over 600 points!

Julia Tybura (second from left) with her winning team mates

Julia Tybura (second from left) with her winning team mates

Julia tells me that the experience was exciting and that she thinks that it would be really effective for team building, brand or product training and leadership development.

You don’t need to be a technology expert or even familiar with apps to benefit from the approach.

It is says Julia an experience/app that could be used as a standalone experience or as part of an awayday/conference/training or brand development programme.

The ClueGo app was really easy to use and because of its GPS and use of ‘hotspots’ there was an element of surprise, so teams were kept on their toes if they wanted to win or not be ‘attacked’ by the red ghosts or zombies (which would lose you lots of points).

Always with a eye on costs, Julia described it as cost effective too – with an average price point of £45 per person (depending on numbers, location, timings and be-spoking) – so organisations large and small could benefit from some ‘serious fun’ with ClueGo.

Julia Tybura is managing director of Zenon Consulting

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